Surface-level: "We help businesses grow through marketing."
Strategically useful: "We sell fractional CMO retainers to B2B SaaS companies between $2M–$10M ARR. 70% of revenue comes from three-month strategy engagements. Our biggest growth goal is converting those into 12-month retainers. Our biggest constraint is that our founder is the product, and we can't scale without systematizing the methodology."
The second answer tells us what the business model actually looks like, where the growth opportunity lives, and where it breaks. That's what we need.
On "Top 3 revenue drivers": Don't list your services page. List the three things that actually generate cash. If 80% of your revenue comes from one offer and two others are experiments, say that. Revenue truth reveals business truth.
On "Biggest constraint": Be brutally honest here. If the constraint is you, say so. If it's that your market doesn't trust your category yet, say that. If it's cash, say cash. This answer shapes how aggressively or conservatively we position you, and whether the strategy prioritizes trust-building, awareness, conversion, or something else entirely.
